A Comparison of Two Types of Display Advertisements Essay

Advertising is simply around us, we can non avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements argon around us in every type of media television receiver, radio and the written word, it is everywhere. It is one of the most prestigious factors in our lives and effects the counsel we think about companies and their fruits. For lesson the new Jaguar X-Type television adverts are aimed at the younger X Generation so to interest high earning young men and women. peril advertising comprises of chain of mountainss and text and would be found on billboards, magazines and in shop windows among other places.The grasps and text are purposefully arranged to persuade us to associate the harvest-feast with a certain life style. Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the render of the growth and quality. I will be comparing two dis acquire advertisements, both of which ar e from the January 2002 relinquish of the new technologies magazine T3. Both advertisements are for new electronic devices, a flat screen television from Samsung and the digital camcorder made by Sony.In the following comparison, you will be able to see the way these advertisements effect our lives and the products we buy. In the Samsung advertisement, there is a blurred come across of a business world stand alone on a tropical beach. His trousers are rolled up and he has a jacket slung casually over his shoulder. This man is obviously an executive businessman with a high paying job, the reason for this, I believe, is that you would have to earn a lot of money to have enough disposable income to afford the product. The man is relaxing on the beach looking out towards the sea to give an impression of freedom.He is standing casually portraying an image of complete relaxation, carelessness and mellowness. There are no props in the image to add to the felling of simplicity. All this is very much in tell with the Sony camcorder advertisement. The Sony advertisement there is an image of a man skydiving with another soul filming him with the product, the digital camcorder. The man skydiving has a look of exhilaration and elation upon his face, all of this adds to the image of the product giving you a fast paced and enkindle lifestyle.This advertisement is a bit of a lie though it would be practically impossible to flash the man skydiving and would cost far too much. So Sony have employed another social club that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a hand holding the product. This gives the image of the man actually being recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big close up of the skydiver.This type of photographic camera angle was used to create an intimate relationship with the target audience, also it creates an im age of an in your face and raw, full on lifestyle. Outside of the image of the mans face it is a long shot because you can see the skydivers whole body, however a role from the skydiver and the other persons hand, which is a close up, there is a lot of white space, in this example the sky. The person holding the camcorder is in full focus but the rest of the advertisement is slightly blurred, this makes the product stand out.There are two slogans Shoot it, Send it, Pull Ripcord which is a three part list and an imperative and go create, which is an imperative. The first slogan is solely for the camcorder and is positioned in the top left wing which is the first involvement you would look at, secondly the habitual Sony slogan in the bottom right, the last thing you would look at. The slogans are in very understated compositors cases very similar to Arial, Times New roman letters or Tahoma this plays down the slogans and putting emphasis on the skydiver.In the Samsung television advertisement we find that the camera angle is a long shot of the businessman and the beach, this adds to the impression of ease a complete neglect of cares in the world this product could create. The only if clear and crisp part of the advertisement is the image of the product the flat screen television, this helps to promote the product as you look at the advertisement. The product slogan incorporate business with pleasure is positioned in the top right but is in a larger font than the Sony advertisement so that it occupies a much larger area of the advertisement.It is in a very go font similar to Square 721 Cn BT to add to the relaxed find oneself of the advertisement. Mix business with pleasure is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan Samsung Digitall, everyones invited this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Sam sung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan.Because we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer bys perception of the product and company. Peter Atkin Sunday 31st March 2002 A Comparison of Two Types of Display Advertisements.