Distribution and Retail Essay Example | Topics and Well Written Essays - 1500 words

Distri thation and Retail - Essay ExampleThe spatial relation of a crossroad is very ripe for the comp each(prenominal) in order to get the feel of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that foodstuff. It is a fact that the general public always remembers the leading company, which has introduced a product. Effective product posture excessively affects the determination of falsifynative products and diverse purchasing trains. The basic meaning of product positioning in any market local or foreign is to get a comparison of your tick off versus your competitors brand. So with this in mind it is safe to assume that proper product positioning may alter the choice of the consumers, meaning, it may develop an alternative between same products. It takes a great deal of interrogation and assessment when a company decides to place its product in an other(a)(prenominal) ma rket in another country, in that position is a series of different analysis which are needed so that determining how a product will be conceived in another market becomes easy (Varle 2006). It should be remembered that product positioning directly influences the consumers evaluation of similar products and their will to purchase products. These are the stages in which the buyer takes cardinal products of the similar market, the products are also similar, and then based on various brands available in the market the consumer prefers only one out of them, which he or she thinks is the most suitable. When the consumer is evaluating two similar products of the same brand the major factor affecting his or her decision is buying one brand and product positioning will aid them to buy the product, which suits them well. So basically when a consumer wants to buy a similar product of which there are other alternatives and brands present, it is important that they choose one brand, and this t hey determine by performing a sort of problem solving technique which can lead them to make a better choice. With this beingness said, it is also true that a major portion of problem solving they perform involves a level of consumer involvement. This depends on the level of interest that particular consumer has in buying a product, then there is the cost factor, then there is also the visibility of the product and the significance the consumer gives to the product and many other factors, which means that brand positioning can only be affected by the level of involvement. ground on this information we shall now review, analyze and evaluate the possessors venture in UK. The owner of the business has founded a factory which produces casual pure cotton for a large departmental chain, but now the factory also manufactures clothes such as skirts, shirts, pants and dresses for ladies in three different sizes, the operation is on a small scale but the owner has now become the important distributer and now wants to sell his products in UK (Ries 1981). The target market of the store and its positioning First of all before opening the store in Greater London, the owner has to determine the target market for his clothing. As the owner produces shirts, skirts, pants and etc for ladies in all three sizes, he must look for a location within Greater London where there are fewer competitors. The positioning of the store will by and large depend on the number of alternatives present in that market if the competition in the area is vicious then it is suggested that the owner should find another location