Marketting

Marketing is The concept to know your clients demand and wants, providing products and services which serves as a solution for nodes problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola political machine has found the client problem of transportation and the inadequacy of the unrestricted transport government and came up with the innovative service of short-term hire cars. A market is the set of all certain and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only worthful and worthwhile to only versed- city suburbs the beau monde should keep in soul that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for creating, communica ting and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as defined in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a favored organisation, they must understand this concept of merchandising as it only if does not simply involve interchange and advertising their products, over again argued in Kolter et. al (2010). As trade has changed over the early(prenominal) years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towards those in an legal manner. This step is achieved by ! flexicar as the marketers have identified that concourse who live in inner city suburbs have slight time in their pass on and work on a tight schedule. So flexicar passing game the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering much(prenominal) convent options flexicar further foresee the requirements of its customers in turning their twenty-four hour period to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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