An analysis of the LensCrafter s Term Paper Example | Topics and Well Written Essays - 1500 words

An analysis of the LensCrafter s - Term Paper ExampleThis paper will specifically discuss LensCrafters operations management, treasure chain, and service-delivery musical arrangement design. Calloway (2009), while analysing the operations dodge of LensCrafters finds that the arrangement pays particular attention to improving customer loyalty through delivering legendary customer service (p.35). As grocery store analysts point out, the firm strives to deliver superior overall value for meeting private needs of each customer. The on-site production of perfect quality eyewear appears to be the major highlight of the firms customer service. This facility is really assistable for customers to save considerable amount of their time and hence to enjoy a expedient shopping experience. Undoubtedly, this innovative customer practice would assist the organisation to effectively confront with the stiff market competition in the modern optical market. In other words, improve shopping exper ience and enhanced customer loyalty can aid the organisation to gain a competitive advantage in terms of sustainability. It is also identified that LensCrafters emphasises developing associates and leaders in the global marketplace with intent to strengthen its market position and to address competition pressures successfully. In addition, this operational dodging is also beneficial for the company to cut down its operating costs and to improve its profitability. The organization employs a specialization strategy to labour brand recognition and remain to be unique in the optical market. Consumer behaviour studies and other market research analyses indicate that the firms differentiation strategy has assisted it to make its products familiar to customers and thereby influence their purchase decisions. Market studies also reveal that the organizations distinct business strategy is really appealable to customer groups who consider time as the paramount factor. In addition, the compan y has developed a well shaped diversification strategy in order to make a wide variety of eye care products and services available in once place. Despite relatively spacious initial investments, the idea of maintaining production laboratories in stores has greatly benefited the company to ensure perfect product/service quality and hence to focus on individual specifications of each customer. LensCrafters has developed a pay later program in order to make its services affordable to all. In addition, currently LensCrafters offers one of the improved extended protection plans in the market. Finally, the company performs outstandingly in terms of customer relationship management and it benefits the firm to retain existing customer and to string new potential customer groups. The LensCrafters operations management activities notably enhance the customer experience. The firm has integrated its manufacturing process into the service facility so as to rapidly respond to customer needs. In the optical industry, it is unusual for customers to get their eyeglasses delivered in about an hour and therefore this facility extremely adds value to customer shopping experience. It is to be also noted that the company has a technologically advanced lab facility to ensure that the eyewear products delivered are of superior quality. The organisation has a well developed and integrated service delivery system and has a very attractive physical layout. When a customer