Portfolio Analysis of Square

Case check Portfolio Analysis of unbent Toiletries especial(a)Prepared by Fatin Khandoker Ashraful Hassan Ashik Towhida Tasnim Rukhsar Sanjaree Nawaz Jafrin Ahmed Adiba solid is a well-renowned brand in Bangladesh. It provides a wide range of foodstuffs with mixed proceedss and services. It ope ranks various sectors and one of them being Square Toiletries peculiar(a). The capital of Massachusetts Consulting Group Approach (BCG intercellular substance) is the method by which a company identifies what makes up their portfolio. BCG Matrix helps to process the portfolio and analyze its proceedss attractiveness.The company hindquarters then make up ones mind whether to refrain from or invest into the harvesting or brand. In this case, Square Toiletries Limited is represented by four brands in four different marketplaces. They are Meril squeeze in the beauty soap market, Chaka in the washing powder market, Freshgel in the toothpaste market and finally Senora in the hearty se rviette market. As assigned by the Square Toiletries Limited, our analysis of the given products in similarity to the BCG Matrix is given below On the vertical axis, the market harvest-festival rate provides a measure of attractiveness.On the naiant axis, the relative market piece of ground serves as a measure of company authority in the market. STAR Square Toiletries Limited has a sanitary napkin on a lower floor which comes the brand Senora. Senora holds 60% of the market distribute in terms of volume, which is much high than any other competitive sanitary napkin brands in the market. It also has a high market gain. Senora potentiometer be considered as a star product of Square Toiletries Limited as it has both(prenominal) a high market growth as well as a high plow manage in the market. therefore Senora requires a high amount of enthronization to ustain their attractiveness in the market as its competitors are international brands. CASH-COWS In the matrix shown on the previous page, Chaka washing-powder burn down be considered the cash-cows of Square Toiletries Limited. Cash-cows are low-growth, high-share businesses or products. Chaka comprises 9% of the total market share in Bangladesh. It cannot compete with the give cares of Wheel which controls a wham 40% of the market share. Chaka however can compete with its local rivals such as Keya (6% market share), Tibet (9% market share) among others.It is an established and palmy SBU which doesnt require much investment. Chaka earns a lot of cash which can be used to pay for the expenses of the business and conduct other SBUs needing investment. QUESTION MARKS Meril Splash, a product of Square Toiletries Limited has a market share of 6% in the highly growing beauty-soap market. Compared to other brands like Lux, which has the most customers and an extremely high market share of 60%, Meril Splash has a very low market share.As a matter of fact, Meril Splash can be considered under the Questio n label category since they are low-share business units in high-growth market. This brand will require a lot of investment to hold its share in the market. So the management require to make a very wise decision about investing shape up in this product and take the fortune to turn it into a star or should it be phased out. DOGS Unlike its business compatriots, Freshgel, a toothpaste brand from Square Toiletries Limited has a very low market share of just 2%.This category of product has low market growth. Hence in the BCG matrix, it can be considered a blackguard. It is categorized as such because it has both a low market share and a low market growth rate. Therefore Square Toiletries Limited should damp investing in Freshgel as it does not promise to produce a erect source of cash. Eventually Freshgel should be unappealing down. By focusing and working correctly on such aspects of the business, Square Toiletries can become a money-making machine.